

A Profile
SITA roots actually go back to the USA where John C
Dengler and Helen Dengler created a small company called Students International Travel
Association.
The Company known by its Acronym - SITA, soon became a global entity with its presence in
Europe and Asia. In 1956 our Chairman Mr Inder Sharma, fresh from the training he had
received in New York, set up the first office in India at New Delhi.
As India largest travel agency with turnover of over Rs. 1.5 billion, SITA today is
positioned as the Total Travel Management Company, with services backed by experience,
network and a credibility to match. A staff of over 700 committed and trained travel
personnel offer quick and personalised service at 22 location in India and 7 overseas.
The company realising the needs of the global traveller and also to develop vendor
capabilities, aligned with WOODSIDE TRAVEL TRUST a global consortium with a combined
travel billion of over 17 billion US Dollar SITA's global presence can be felt in over 160
countries and over 3800 travel offices by virtue of this alliance. A Total Travel
Management Company SITA is unmatched in its areas of operations in India.
The Inbound Tour activities present a wide menu of programmes from special interest to
activity holidays, from incentive travel to conferences, and from stopovers to Chartered
beach holidays.
Some of our blue chip clients are Goodyear, General Electric group of companies, GE
Capital, GE Power systems, GE Inc., GEC Alsthom India Ltd., Goodyear India Ltd, Times of
India, Blue Star Ltd., Infosy Bangalore, Ford Foundation, Cannon India Ltd., Apparel
Exports Promotion Council, Indo - Mobil Ltd., Eicher, Flour Daniel India Ltd., etc. Many
of these locations are serviced by onsite travel operations.
As one of two Indian members of the International Congress & Convention
Association (ICCA), SITA is well equipped to handle Conferences and conventions. Our range
of services include overseas promotion, hotel accommodation, pre and post conference
tours, transport, reception at the airport, hospitality desks and travel assistance.
Furthering our endeavour to be the Total Travel Management company in India we have been
granted a Full-Fledged Money Changers (FFMC) Licence by the Reserve Bank of India and have
commenced Foreign Exchange operation as a separate Division. Presently Foreign Exchange
Division is existing in all the four metro cities. In Delhi we are located at F-12,
Connaught Place, New Delhi.
SITA
AND BUSINESS TRAVELLER
The importance of a wide network becomes evident, when SITA
takes charge of complete travel requirement quickly and efficiently. It makes Air
Reservations, delivers tickets of the Business Traveller with confirmation of Hotel
Accomodation and Car Hire. Being one of the largest Business Travel Agencies, SITA
negotiates special advantageous tariffs from hotels and car hire companies while offering
preferential rates for its own fleet of cars. For the globetrotter, it is SITAs wide
experience that counts. Passports, Visas, foreign exchange. You can trust SITA to handle
every travel formality and best choice in Hotels, Air Transport, Foreign Exchange
Services. As a member of World Association of Travel Agencies (WATA), SITA has worldwide
network of correspondents in 179 cities in 81 countries.
SITA
TODAY AND TOMORROW
SITA ranks amongst the foremost destination management
companies in the Country. With multifaceted structure and activities, SITA is now poised
to enter the 21st Century in a multidimensional manner to represent and market in India
the services and products of Foreign Governments Tourist Offices and International
Airlines, Hotel Chains and other travel related organisations under the banner of a newly
formed Company called TRAC Representations (India) pvt Ltd. In the direction of
diversification SITA has promoted its first ethnic Holiday Resort under the name of
Heritage Village, 44 kms. outside Delhi on the National Highway to Jaipur and second in
Goa . Continuing its expansion as in the past, SITA aims to have an Office in every Indian
State Capital in the years to come.
Bureau De Change
FULL FLEDGED MONEY CHANGING ACTIVITIES
This licence granted by the RBI permits us to sell foreign
exchange to travellers, both the leisure (Basic Travel Quota - BTQ) and business
(Liberalised Exchange Rate Management System - LERMS) travel. We can also purchase foreign
currencies and TCs from Tourists, Passengers, Restricted Money Changers (RMC) and
Authorised Dealers (ADs).
We have tied up with American Express Bank to sell their Travellers Cheques. As an FFMC we
provide a comprehensive range of services.
Some of our added activities are :-
* We can also release the Airport Allowance for every trip a passenger takes.
* Reconversion facilities- We can reconvert unspent Indian Currency for tourist at the
timeof their departure.
* Easy surrender of unspent exchange of various currencies/TCs for the Indian traveller.
Your Entitlement
The Foreign Exchange allowances applicable as per the Reserve Bank of India is as
follows:-
1. B.T.Q. (Form)
Upto US $ 3000 per person per calender year.
2. BUSINESS TRAVEL. (Form)
a). Special Category: For Chief Executives i.e. Chairman, Managing Directors,
Executive Directors etc.
b). Upto US $ 500 per day for a maximum limit of 45 days per trip plus an
entertainment allowance of upto US $ 2000
per trip. (Upto US $ 5000 in case of Chief Executives of
Export/Trading/Star Trading
houses).
c). General Category: For all other business travellers.
Upto US $ 350 per day for a maximum limit of 45 days per trip plus an entertainment
allowance of upto US $ 2000 per trip.
3. Airport Allowance :
Upto US $ 50 per person per trip.
Our Commitments
1 Competitive rates : We at SITA can provide you with the best possible
rates of foreign currencies round the year.
2 Professional and Personalised services :- We at SITA have created a
Customer Support Division which looks after all the Foreign Exchange requirements of our
Corporate Travellers. Each of the Staff in this division is specially chosen for his high
level of inter personnel skills and ability to shoulder the responsibility of ensuring
hassel free Foreign Exchange Services for our Corporate Clients & Banks.
3 Foreign Exchange Queries : We at SITA are well trained to give you
solution to all your Exchange related queries.
4 Prompt Services : We at SITA are just a phone call away. .
Mr. Sanjeev Sawhney
Mr. Ashish Mehrishi
Mrs. Rekha Raj
Mr. Raman Subramony
B) SERVICE TIMINGS :
Our office hours are--
1) Monday to Friday : 9.30 AM TO 7.00 PM
2) Saturdays : 9.30 AM TO 6.00 PM
3) Sundays : 9.30 AM TO 2.00 PM
C) SERVICE DELIVERY :
We assure you of a prompt delivery
of foreign exchange at your office and even at the respective residences of your employees
in Delhi /Noida/Gurgaon. We have in our department very experienced management and skilled
and committed sales/sales support staff to handle your queries/problems within the time
agreed.
D) PRODUCT CHOICE :
We try enhance the value of your
money by offering you AMEX travellers cheques in ten different currencies and
various denominations.We also maintain a reasonable stock of internationally
acceptable currencies to give you a wider choice.
E) OUR ASSISTANCE :
We will provide you full assistance in an
eventuality of loss of travellers cheques by any of your employees. We will also provide
free foreign exchange use advise /information as and when required.In brief our staff is
well trained to provide you with all important information on the currencies to be carried
while travelling etc.
F) OUR ACCESSIBILITY :
We are accessible as and when required on the
following numbers -
TELEPHONE NUMBER (DIRECT) : 3353722
FAX NUMBER : 3730411
H) OUR OTHER BRANCHES (foreign exchange ):
Bombay,Calcutta,Madras,Vellore,Goa,Pune,Cochin and
Jaipur.
H) PAYMENT TERMS :
* All payments regarding purchase of foreign
exchange will be released on the spot.
* All payments regarding sale of foreign exchange
are required at the time of delivery of foreign exchange.
SITA World Travel (I) Ltd.
Seven Reasons to Choose
SITA Foreign Exchange
The Dawn of a NEW ERA at SITA
Rising Market Share
Reliable Time-Tested Quality
Superior Salespeople
Excellent service
Fast, Secure, Legal, RBI Authorised.
Our Address
SITA World Travel (I) Ltd.
F-12, Connaught Place
New Delhi-110001
Phone: Direct 91-011-3353722; 91-011-3311122 (10 Lines)
Exclusive dedicated Fax : 91-011-3730411 |